Agoda Shares Seven Travel Trends for 2025

Relaxation, Adventure and Activities, and Visiting Family and Friends to Define Travel Next Year 

Manila, Philippines – Digital travel platform Agoda has unveiled its 2025 Travel Trends survey, highlighting the key factors set to shape the travel landscape in Asia in the coming year. The survey reveals a strong focus on relaxation, family-oriented trips, and the excitement of discovering new destinations as primary motivations for travelers.

Agoda’s findings indicate that travelers are prioritizing quality time with loved ones and seeking respite from daily routines. The survey also underscores the growing interest in exploring uncharted territories. Noteworthy is the popularity of theme parks, with one in eight respondents expecting to go on a trip to visit one.

Ittai Chorev, Chief Product Officer at Agoda, said: “At Agoda, we love seeing how travelers are planning their adventures for 2025. Whether it’s unwinding with family or exploring new places, we’re here to make every traveler’s dream trip memorable and are ready to help them every step of the way.”

Seven key insights from Agoda’s 2025 Travel Trends survey:

The more the merrier: Traveling with family tops the list

For countless travelers, the essence of family time translates into cherished moments spent together on the road. In 2025, more than a third of Filipino travelers—specifically 36%—are setting their sights on. adventures with family. Standing out in the realm of family travel, Indonesians exhibit a remarkable enthusiasm, with a striking 58% planning to-generational journeys alongside their loved ones. This trend highlights the importance of family connections while exploring new destinations. Following family travelers, couples make up 23% of the travel demographic, while solo adventurers represent 19%, showcasing a diversity of travel preferences among Asian explorers.

Easy does it: Relaxation is the top travel motivation, by far

According to a recent survey, the primary motivation for people to travel is to escape the hectic pace of everyday life, with a significant 75% of respondents identifying relaxation as their main reason for embarking on trips. Among different nationalities, Singaporeans uniquely prioritize relaxation, with an impressive 87% of them acknowledging it as their foremost travel desire.

In contrast, travelers from the Philippines demonstrate a broader range of interests. For them, the pursuit of adventure and engaging activities ranks second, with 48% of respondents expressing a preference for this type of travel experience. Additionally, connecting with family and friends comes in third, noted by 45% of those surveyed, highlighting the importance of social bonds in their travel motivations. Overall, the survey underscores the diverse reasons people seek to explore new destinations, with relaxation standing out as a universal theme.

Computer says ‘yes’: Tech assisting in travel planning

Technology is increasingly becoming a crucial factor in the way people plan their travels. A significant number of Filipino travelers—approximately 87%—indicate that they intend to rely on travel applications to assist them in organizing their trips. Additionally, around 14% of these travelers are intrigued by the concept of virtual reality tours, suggesting a growing interest in immersive experiences that technology can offer.

In comparison, Filipino travelers are showing an even higher affinity for technology when it comes to travel arrangements. An impressive nine out of ten individuals in this group reported that they commonly utilize travel apps during the booking process. This demonstrates a strong trend toward leveraging digital resources to streamline travel planning and enhance the overall experience, highlighting how technology continues to revolutionize the travel industry across various demographics.

Travel For Less: Journey more, spend smart

Budget considerations continue to play a crucial role in travel decisions among Filipinos. A notable 74% of travelers express intentions to keep their accommodation expenses below $250 per night. This suggests a strong sensitivity to pricing, yet it doesn’t appear to deter international exploration. Remarkably, 88% of respondents anticipate maintaining or increasing the number of trips they take in 2024 compared to the previous year.

Among these travelers, a significant 52% are looking to venture beyond their borders, indicating a robust interest in international travel. This trend is particularly pronounced among travelers from Hong Kong, where an impressive 82% expect to travel internationally. Furthermore, more than a quarter of those surveyed (27%) aim to strike a balance between domestic and international travel, seeking a diverse range of experiences both at home and abroad. This data highlights a dynamic travel landscape in which budget-conscious individuals continue to prioritize exploration despite financial constraints.

In and Out of Office: Traveling on and off the clock

In a recent survey, it was revealed that 23% of Filipino respondents anticipate going on traditional business trips in the near future. However, the survey also highlighted a significant shift towards the growing trend of digital nomadism. This refers to borderless workers who have the flexibility to work remotely from various locations. Notably, 1 in 25 Filipino respondents envisions themselves working remotely by the year 2025, reflecting a broader shift in work culture that increasingly blurs the lines between professional obligations and leisure activities. As companies continue to adopt more flexible work arrangements, this trend is expected to bolster the ranks of digital nomads. Particularly striking is the statistic indicating that among prospective digital nomads in the region, Filipinos are leading the way. Specifically, 1 in 14 travelers from the Philippines expects to blend work with travel experiences, showcasing the desire for a work-life balance that allows for exploration and adventure while maintaining productivity.

#Inspiration: Many ways to discover new destinations

There’s an unparalleled thrill that comes with exploring a destination for the very first time. According to recent statistics, a significant 84% of travelers are planning to venture toward new and exciting locations in 2025. The sources of travel inspiration are diverse and deeply rooted in personal preferences; for instance, 70% of travelers draw motivation from their individual interests and hobbies, which often guide their choice of destination.

Additionally, travelers are increasingly seeking value, with 37% indicating that attractive deals and affordable options play a crucial role in their travel decisions. Recommendations from friends and family also hold considerable weight, influencing 34% of travelers in selecting where to go next.

Interestingly, social media has emerged as a prominent catalyst for travel inspiration, with one in five individuals (23%) turning to platforms like Instagram for ideas on their next adventure. This trend is particularly pronounced among travelers from Malaysia and Indonesia, where 29% of respondents cite Instagram and similar social platforms as their primary source of travel inspiration. As we look to the future of travel, it’s clear that diverse influences continue to shape how people choose their next getaway.

Life is a rollercoaster: Theme Parks are a reason to travel

Asia boasts a vibrant array of theme parks that attract millions of visitors each year, contributing significantly to the region’s tourism. Among the most popular destinations are the renowned Disney parks located in Tokyo, Shanghai, and Hong Kong, each offering unique experiences and attractions that embody the magic of Disney. In South Korea, Lotte World in Seoul presents a blend of indoor and outdoor entertainment, providing a captivating experience for families. Universal Studios has made its mark in both Osaka and Singapore, captivating fans with thrilling rides and beloved movie-themed attractions.

In Abu Dhabi, Ferrari World stands out as a must-visit destination for automotive enthusiasts, featuring the world’s fastest roller coaster and a host of exciting activities for adrenaline junkies. These parks are not only an escape into fantastical worlds but also serve as major economic engines, drawing tourists from around the globe.

Looking ahead to 2025, it’s projected that over one in eight travelers, approximately 13%, will plan their trips around visiting these theme parks. Notably, residents of Indonesia appear particularly enthusiastic about such experiences, with one in five expressing intentions to travel specifically for the thrill of roller coasters and other amusement park attractions. This growing interest highlights the cultural importance of theme parks in the region and their role in shaping travel trends.

Agoda presents an extensive selection of travel options, boasting over 4.5 million holiday properties ranging from cozy apartments to luxurious resorts. With more than 130,000 flight routes available, travelers can easily navigate to their desired destinations around the globe. In addition, Agoda offers access to over 300,000 exciting activities, allowing individuals to personalize their itineraries and explore their unique interests. To discover the latest deals and tailor your next adventure, visit Agoda.com or download the convenient Agoda app for a seamless booking experience.

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